“HOW THE IPOD CHANGED THE WORLD OF MUSIC” By Kirk McElhearn Presented by: Nathalia Gouveia OUTLINE • Brief description of the article • About the iPod invention • Comparison between iPod and previous devices • Relating back to chapter 3 • References How the iPod changed the world of music • Introduction of the first iPod: October 23, 2001 • Ideology of a whole new category of digital music player • Entire collection of CD player in your pocket • iPod’s integration with iTunes • Makes music listener’s lives easier Comparison with other devices • iPod holds up to 1000 CD-quality songs in 5GB • Downloads a CD-player in less than 10 seconds • Downloads 1000 songs in less than 10 minutes • Result: 30 times faster than USB-based players • Lighter and smaller than previous devices RELATING ARTICLE TO CHAPTER 3 “Innovative new products and consumption patterns” • Consumption pattern: change in behavior and thinking of the consumer • Companies need to be innovative and ahead of competitors • Bundles of technological aspects • Innovation’s target = specific consumers • Understand wants and needs • Apple changes consumer thinking and habits to embrace their product – iPod • Apple is innovative • iPod is beneficial for its consumers • Apple targets specifically music retailers • Music retailers iPod THANK YOU FOR LISTENING Presented by: Nathalia Gouveia REFERENCES McElhearn, K. (2011, October 23). How the iPod changed the world of music. Retrieved January 11, 2021, from https://www.macworld.com/article/1163179/how-the-ipod-changed-theworld-of-music.html