Assignment Instructions 
1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.  
2. Select any one of the questions in the table to research.  
3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:  

InternationalBusinessTable16-1Assignment804-30-2023.docx

InternationalBusiness04-30-2023.docx

Introduction

In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

Assignment Instructions

1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.
2. Select any one of the questions in the table to research.
3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:
· How can international businesses use any one of the three core applications below to evaluate strategies for addressing your chosen question?
· Descriptive Analytics
· Predictive Analytics
· Prescriptive Analytics
· Include a graphic from your research that illustrates your response.
Submit your paper as a single MS Word formatted document by the posted due date.
Requirements
· Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).
· Do not paste quoted content into your paper. Paraphrase your sources.
· Use in-text citations to distinguish every idea that you take from your research.
· On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.

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Opening Case Share a Coke Coca-Cola is one of the most recognizable brands in the world. • Sold in over 200 countries worldwide. • Brand emphasis—selling “happiness” in a bottle. “Share a Coke” campaign developed in Australia to increase sales to millennials. • Campaign hugely successful, increased demand. Localized “Share a Coke” ads reach over 80 countries in 7 years. Chayut Orapinpatipat/Shutterstock

Introduction 1 Global Marketing, Business Analytics, and R