In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

    January 11, 2024


Assignment Instructions聽
1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.聽聽
2. Select any one of the questions in the table to research.聽聽
3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:聽聽

InternationalBusinessTable16-1Assignment804-30-2023.docx

InternationalBusiness04-30-2023.docx

Introduction

In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

Assignment Instructions

1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.
2. Select any one of the questions in the table to research.
3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:
路 How can international businesses use any one of the three core applications below to evaluate strategies for addressing your chosen question?
路 Descriptive Analytics
路 Predictive Analytics
路 Prescriptive Analytics
路 Include a graphic from your research that illustrates your response.
Submit your paper as a single MS Word formatted document by the posted due date.
Requirements
路 Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).
路 Do not paste quoted content into your paper. Paraphrase your sources.
路 Use in-text citations to distinguish every idea that you take from your research.
路 On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.

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Introduction 1 Global Marketing, Business Analytics, and R

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