1 MIS 3330 Exam 2 (Fall 2023) Answer all three essays. 1. (a) Provide a summary discussion of Amazon’s key business areas (at least 3 areas)? (b) What do you understand by ‘Inventory turnover rate’? (c) How does Amazon’s inventory turnover rates compare to other leading retailers? (d) How has this affected Amazon’s ability to compete on price? 2. (a) Provide a discussion of Facebooks role/importance in our lives (as individuals and businesses). (b) Provide a discussion of Facebook’s business model (i.e., the way Facebook makes money). (c) Discuss the switching costs for Facebook users (or explain why you think there are no switching costs). (d) What is ‘content adjacency’ and why it is especially a challenge for social networking sites? 3. (a)What is web 2.0? (b) Provide a discussion of its value (if you think there’s no value for business users explain why). (c) What do you understand by ‘wisdom of the crowd’ and what characteristics do crowds need to be truly classified as ‘smart crowds’?