In Assignment 2, you will analyze the data collected in your GUIDES Worksheet. Now that you have researched the economic conditions of the target country, using the Indicators and other resources, you are ready to make a recommendation. You will present your conclusions and proposed next steps in an Executive Brief of three to four pages. In this document, you summarize your key findings, recommend a course of action, and provide a rationale for your proposal. Your home country data is an important benchmark for interpreting the data on the target country which you have been researching. As an Executive Brief is a succinct business communication, it is helpful to make notes on your ideas and work through your recommendation before writing the final document. To prepare in this way, examine your data from Assignment 1 and make notes, using the prompts in the Sample Outline provided below. When you are ready to proceed with writing your Executive Brief, use the same Sample Outline to structure the sections of your Executive Brief document.
 
Note: Use this format for your filename:
 
o LastName_FirstName_JWI515_Exec_Brief.docx (e.g,. Doe_John_JWI515_ GUIDES_Worksheet.docx)
 
Sample Outline
 
Use the following Outline of sections to organize the body of your Executive Brief. Use the underlined headings as section headings in your assignment. Use the prompts in each section to make sure you include the required content. No Cover page is needed. Instead, use the following heading at the top of your Executive Brief:
 
TO: Your Instructor FROM: Your Name DATE: Submittal Date RE: Managerial Economics 515 – Assignment 2 – Executive Brief
 
Introduction
 
• Specify your home country, target country, company and the industry it operates in • Give an overview of the task you have done researching Indicators and explain its purpose
 
JWI 515: Managerial Economics Academic Submissions and Evaluation
 
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 515 – Assignment 2 (1244) Page 2 of 4
 
Target Country Economic State
 
• Describe the economic health and business trends of your target country • What three Indicators were key in assessing the target country’s economic health? Why? • What stage of the business cycle is your industry in for the target country? • What does this data imply for growth opportunities for your company in the target country?
 
Recommendation
 
Choose ONE of the following options to recommend:
 
 Enter new market in target country
 
 Do Not enter new market in target country
 
 Expand existing market presence in target country
 
 Plan for withdrawal from the target country’s market
 
Based on the option you selected, respond to the prompts below: • Briefly explain the rationale for your recommendation, with reference to your research • What two Indicators were key in assessing the business outlook for your company and its industry
 
in the target country? Why?
 
References
 
Professional Formatting Requirements
 
• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch margins on all sides
 
• In place of a Cover page, provide the following heading at the top of Page One of your Executive Brief:
 
 TO: Insert Professor’s Name  FROM: Insert Your Name  DATE: Insert Date Submitted  RE: Managerial Economics 515 – Assignment 2 – Executive Brief
 
• Include a References page that enables the reader to locate original sources. Application and analysis of course materials and resources are expected, and additional research is welcome
 
• The References page is not included in the required length
 
JWI 515: Managerial Economics Academic Submissions and Evaluation
 
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 515 – Assignment 2 (1244) Page 3 of 4