Hello, the task is to write a discussion and replay to at least two peers posts: 
Analytics, Techniques, and Risks 
Discuss why it’s important to remember that the business of digital analytics isn’t about tools. 
Choose one of the follow options to discuss:
Option 1: Identify a recent data breach  or privacy scandal related to digital marketing. Discuss the impact of  the incident on the company involved and the actions they took to  address the situation. Finally, propose measures that could have been  taken to prevent the incident from occurring.
Option 2: You are launching a new  e-learning platform. How would you conduct a target audience analysis to  identify the most promising market segments? What demographic,  interest, and behavior-based criteria would you consider? How could you  use audience analytics strategies and platforms to gather and analyze  the necessary data?
Option 3: You are developing a new  mobile fitness app. How would you analyze the target audience’s behavior  on social media, blogs, and mobile technology to optimize your inbound  marketing strategies? What techniques and tools would you use to gather  and prepare the data? How could you use the information to personalize  the user experience and improve the app’s effectiveness?
This is a post first discussion, you  must post before you see others discussions.  Discuss the concepts,  principles, and theories from your textbook. Cite your textbooks and  cite any other sources if appropriate.