A significant challenge of natural disaster response is conveying the severity of a coming storm in advance, and convincing the potentially impacted population to take action to prepare or evacuate as appropriate. As we have discussed, cable news elevates every crisis to the highest levels, which makes it harder for the general public to discern when real action is needed. Outline a few ways that you think state, local, or federal government agencies could help break through the existing media landscapes ahead of significant natural disasters. Are there approaches that you have seen that have worked particularly well? Are there approaches that you see as ineffective?