Q8. [5points] As apreviewexercise to Module IV’s group term paper,choose oneof the
following scenarios to perform a series of calculations. Please be explicit about theassumptions and please be specific about the thinking/reasoning process.
A. A student proposed a summer basketball camp project in Kobe with an interesting twist.As a former professional basketball player in Germany, he wanted to bring his formertrainers, a ‘hall of a fame’ basketball coach and three assistant coaches, to the students’hometown during Japan’s summer break. Assuming a four–week period and a summercamp running 5 days a week, what are the expected sales, costs, break–even points, returnon investment, etc to put on a summer basketball camp for local junior highschoolers andhighschoolers.B. An animal loving student who also volunteers at an animal shelter proposed a catsanctuary on an island off of Ehime Prefecture to take in abandoned cats from all overJapan. Assuming an initial operation with three full–time staff members and fivevolunteers, calculate the expected sales, costs, break–even points, return on investment,etc.C. An outdoor enthusiast proposed a solo–camping operation in Nagano Prefecture.Assuming that you are leasing just one camping van, calculate the expected sales, costs,break–even points, return on investment, etc.
Q9. [20 points] A ‘typical’ deductive structure in a corporate setting is a new market entry.Imagine that you have a new product X that you want to sell in Japan. This product X can beanything but you should think about a specific product (e.g. a specific brand of energy drink,men’s shampoo or premium ice–cream to name a few potential products).a. Come up with a tree diagram to at least the 5th level on how you would market and sellthis product X in Japan. You may need to do some ‘desk’ research to get some appropriatecontext and data points.b. Using about 1000 words, write a memo to top management. At its core should be yourrecommendations for the new market entry launch based upon your own structure forwhat you think is appropriate for top management to know about your investigation.Hint on part a: You need several trees. One tree could be a marketing plan. Another tree couldbe a sales operation plan. The point is to craft several trees that will allow the executives tounderstand your new market entry plan. You will need to clearly state your assumptions.
Hint on part b: The worst memo just describes your process. That is not what the top management is looking for.