Please define ambush marketing and provide an example of a company or any entity that used ambush marketing in sports. Try to find unique examples. Do you feel that the ambush marketing in your example was successful? Why or why not? Please do your best to locate a brief sample video clip or photo illustrating your ambush marketing example.
Also, how might the legitimate sponsor prevent ambush marketing? Finally, since the topic this week is legal aspects of sport marketing, what are the legal issues related to ambush marketing, and what would a marketer have to do in order to break the law while ambushing?