Social media has quickly grown to become a powerful communication channel. The number of people consuming at least a portion of their news intake from social media outlets continues to rise. But in addition to its many powerful and desirable characteristics, social media also has limitations and disadvantages. Among these are reach of audience, restrictions to messaging control, and risks of misinformation
In a crisis, the nature of social media can present opportunities and challenges for public health leaders. In this Discussion, you will investigate these opportunities and challenges by using examples to illustrate the impact of social media as a communication tool during a public health crisis.
TO PREPARE
Consider recent public health crises that have been in the news.
Consider how these public health crises have been presented and addressed on social media platforms.
BY DAY 4 OF WEEK 11
Post a 3- to 5-paragraph response addressing the following:
Describe one example of how social media has made a positive impact on a public health crisis.
Locate at least one news story or social media post on the crisis.
Explain how social media made a positive impact on how populations respond to the crisis.
Describe one example of how social media has worsened a public health crisis.
Locate at least one news story or social media post on the crisis.
Explain how social media may have worsened the situation or caused a negative impact.