‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University Department of Business Administration College of Administrative and Financial Sciences Assignment 1 Marketing Management (MGT 201) Due Date: 9th March 2024 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: 2nd CRN: Academic Year: For Instructor’s Use only Instructor’s Name: MS. Noof Aldossary Students’ Grade: Marks Obtained/Out of 10 2023-24 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. 2. 3. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1) Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3) Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5) Critical Thinking Max Marks-10 Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following questions based on your understanding. 1. Based on the discussion made in Chapter-1 regarding the value creation concept, explain how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer. Chapter-1 (4 Marks) (Minimum 200 words) 2. Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand, operates independently from the Toyota Motor Corporation. Visit their websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and identify what markets each brand targets and how the two companies use the marketing mix (4P’s) differently to target their unique target markets? Chapter-2 (3 Marks) (Minimum 150 words) 3. Being a student of marketing management, critically examine how the technological advances such as artificial intelligence is influencing marketers in the current scenario? Critically examine and provide your answer with suitable examples. Chapter-5 (3 Marks) (Minimum 150 words) Important Notes: • • • Avoid Plagiarism Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing the references. Answers 1. 2. 3.