Read the case “Hey Alexa—What Is Consumer Behavior?” in Chapter 1. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details.
Discuss how AI assistants such as Alexa may influence the consumer behavior of digital natives. Discuss the company that owns Alexa in terms of whether or not you believe them to be a triple bottom line company. Support your position with evidence. Write about subliminal perception and discuss whether or not Alexa uses subliminal advertising.
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