Respond to this response During the Enlightenment, rhetoric experienced notable transformations in its conceptualizations and practices, particularly in invention and style. Invention, the process of generating arguments and ideas, saw a shift towards evidence and logical reasoning. According to Blair, rhetoric should rely on “natural sentiments” rather than artificial embellishments (Bizzell et al., 2020, p. 1029). This emphasis on natural reasoning reflects the Enlightenment’s commitment to rationality and clarity in discourse.
Style also evolved during this period, moving away from a flowery, elaborate style towards a more plain and straightforward mode of expression. George Campbell advocated for a style characterized by “perspicuity,” emphasizing the importance of clarity and simplicity in communication (Bizzell et al., 2020, p. 989). This departure from excessive ornamentation aligns with the Enlightenment’s rejection of embellishments in favor of reasoned argumentation.
Many of these changes in rhetoric during the Enlightenment continue to influence contemporary rhetorical theory and practice. The emphasis on evidence-based reasoning and clear communication persists in modern discourse. However, some traditional conceptualizations of rhetoric, such as the use of classical tropes and figures, lost prominence during this period, giving way to new approaches rooted in reason and rationality.
In conclusion, the Enlightenment era marked a significant transition in rhetoric, with shifts in invention and style that continue to shape rhetorical practices today. While some traditional elements were discarded, the enduring emphasis on rational argumentation and clear expression remains a cornerstone of contemporary rhetoric.