Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
An introduction with a detailed description of the company
 
A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
 
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
Financial, physical, or human resources
 
Access to natural resources, trademarks, patents, or copyrights
 
Current processes (employee programs or software systems)
 
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
 
Market trends (new products or technology advancements)
 
Economic trends (local and/or global)
 
Demographics
Regulations (political, environmental, or economic)
 
Conclusion with an evaluation of how the company has retained its competitive advantage