Submit a proposal outlining the product/service you want to bring to market. Be sure to describe the product or service, the target market you envision reaching, and the problem your product or service solves for the target market. This should be a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition. Try to avoid “free” or “value-added” services that do not have a measurable source of revenue, and also avoid brand extensions. 
Create a fictitious product or service for

Southwest      Airlines or American Airlines

Submission should address the following: 12-point Times New Roman font, one-inch margins, APA formatting, and 2 pages.

Company      information:

Company       name, industry, traded name, stock symbol, publicly traded stock       exchange, mission, status, marketing reports, and marketing domain       (use EDGAR, D