The following are the six major research priorities of the Marketing Science Institute: 
1. Delivering Customer Value 
2. The Evolving tech of Martech and Advertising 
3. Tools for capturing information to fuel growth 
4. The rise of Omnichannel promotion and distribution 
5. Organizing for Marketing Agility
6. Innovation NPD and Commercialization 
Review Research Priorities 2020 — 2022 
 Links to an external site. , choose one of the subtopics (listed as 1.1., 1.2  or 2.1 2.2 etc…), and answer the following questions:
“What  is the current state of research in this particular sub-area? What are  the major themes that researchers are finding in this area and what  specifically do they recommend to explore further?”  

DiscussionAssignmentInstructions5.docx

BUSI 701
Discussion Assignment Instructions
Initial Thread
Provide a 600 word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.  
 
Your discussion should be organized in a three-paragraph format:

Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized.

Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.

Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have.

* A reference section should then be included at the end of your discussion.
* No attachments should be used in this posting.