The Unit 1 Assignment is based on the competitive and  macroenvironmental factors that impact a business,  As a reminder, competitive environmental factors include  rivals, new competitors, customers, substitute services, and suppliers.  Macroenvironmental factors include laws and regulations, the economy,  technology, demographics, and social values.
For this assignment, you will choose a company that interests you.  Choose wisely, as you will evaluate aspects of this company in various  ways throughout the course.

Visit the Hoover’s Company Records guide  . This guide provides an overview of various  public companies in terms of both internal and external factors.
Choose one of the company’s profiled by Hoover’s. It is best to choose a company with which you are already familiar.
Read the guide for your chosen company, paying attention to note  factors that relate to the environmental factors as described in Chapter  3 of the text.
Using this document and your own experience and knowledge of the  company, prepare a summary that describes each of the competitive and  macroenvironmental factors forming your chosen company’s overall  business environment.

Assignment Checklist:

Utilize the Unit 1 template.
Provide one example, with supporting details, of how each of the ten  competitive and macroenvironmental factors impacts your chosen company. 

Rivals
New competitors
Suppliers
Customers
Substitutes
Laws and politics
Economy
Technology
Demographics
Social factors

MT140_Unit1_Template.docx

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Competitive and Macroenvironment Factors

Student Name
Purdue University Global
Course
Instructor
Date

Competitive and Macroenvironment Factors
Introduction
In this section, you will introduce the topic and outline the main points of your paper.

Impact on (Insert your company name here)

Competitive Environment
Provide one example with supporting details of how each of the five competitive factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.
Rivals
New competitors
Suppliers
Customers
Substitutes

Macroenvironment
Provide one example with supporting details of how each of the five macroenvironmental factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.
Laws and politics
Economy
Technology
Demographics
Social factors

Conclusion
Wrap up your paper here. Please remember that this is a synopsis of your paper, and you should not add any additional information.

References
Bateman, T.,