Sustainability is a deciding factor when customers are purchasing products. The concept of sustainability is rooted in three pillars: economic, social, and environmental. For an organization to be sustainable, it needs to focus on long-term strategies to make a positive impact in those areas. Sustainability is about framing business decisions in terms of years or even decades and considering many more factors than just a financial benefit.
Nike is a great example of sustainability. Check out Nike’s Materials Sustainability Index (NMSI):

1. What factors are most important in making sustainability decisions?
2. What role does the competition play in sustainability decisions?
3. Do you think Nike has leveraged their sustainability decisions into a competitive advantage? Why or why not?
Please use the above questions as headers and answer below in a matter-of-fact voice.