After you have watched the video and completed additional research, answer the following questions:
1. Why would Lululemon spend 2-3 years when making a strategic change? What role do assumptions make in this approach?
2. Do you think Lululemon’s shift is in line with their mission and vision? Why or why not?
3. At the end of the video, she describes Lululemon on a journey. Do you agree that organizations are on a ‘journey’? Why is this flexible approach important or is it?