Your description should include:

A detailed description of what your product or service is and how it will work
What specific features and benefits your product or service provides to the intended target market
A description of the aesthetics, packaging, labeling, or look, of your product. For a service      describe the service offering so that the reader understands what they would receive

 Ensure that you have adequately described your product or service so that by the time your product or service description is written, the reader understands what you want to bring to market. If you have a service description, the reader needs to know where you are located, what your service offers, and so on. Describe it so that the reader envisions the product or service.
Submission, APA, 3 pages