After “fusing” with rock and funk, the next logical step for jazz was to “fuse” with other forms of popular music. Throughout the 1980s we saw jazz artists dabbling with various forms of 1980s pop, most of it ending up sounding kind of cheesy. But, in the late-80s and early-90s, some jazz performers started […]

Digital Marketing Briefing: Social Media Marketing Your Name: Digital Property: Google Date: Objective: The purpose of this briefing is to investigate how your selected publisher (Facebook vs. Google) integrates social media into its products. You can type your answer below each question within this briefing document. Briefings should be completed individually, saved to your computer, […]

The purpose of the mystery shop assignment is to give you the opportunity to apply what you have learned by first visiting and then critiquing a real hotel operation. You are to identify a hotel, ‘shop’ the business and then provide a report on your experience to help a potential guest decide whether or not […]